Animation Test Plan by Sarah Broughton on Scribd
My first question simply asked 'Do you feel like Gary The Great was appropriate for your child of 0-6 years?' because my client brief asked for an animation suitable for broadcast on Cbeebies I had to target my audience to those who are 0 to 6 years as that's the target audience of Cbeebies. The feedback I got from this question was 100% yes, I believe this is because the content and visuals make the animation appropriate for the age group and clearly the audience felt as if the animation was correctly targeted towards their child.
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My second question asked the audience if they would share this animation with other parents who have children who fall into the age gap of 0-6 years. The response I got for this was also 100% yes, which shows parents would happily tell other parents about this animation as their child enjoyed it. This response is a good response and meets my client brief as the animation had to entertain, educate and inform and clearly parents thought that this animation did just that so they would share it with others.
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My third question asked the audience if the length of the animation was adequate for the content shown in the animation. The response for this was again 100% yes which is important because my client brief asked for a 2+ minute animation and Gary The Great is 2 minutes and 17 seconds which meets the requirement of the client brief.
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My fourth question was based on the educating part of the client brief, I wanted to know if the audience felt like their child learnt anything from the animation. The feedback I got back from this was a 50/50 mix between 'Yes' and 'Maybe', I believe I got this reaction because parents won't know if their child learnt anything from it until their child happen to be in the same situation as Gary crossing the road, this is when the moral of using a zebra crossing will kick in as hopefully they will remember what Gary did. There could also be doubt as the younger children could have just been focusing on the visuals and wouldn't be able to spot a meaning behind the video, so I was very much expecting doubt in this question.
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My fifth question was 'Are the visuals appropriate for the audience?' I wanted to know this as my client brief required me to make an animation that was very colourful and visually engaging. My feedback was 100% yes and the audience found that the visuals very suitable for the target audience meaning they were engaging enough and colourful.
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My sixth question asked if the audience found the text easy to read and if their child was able to read it. Because my target audience is those from 0-6 years old, I was expecting a mixed response as most children learn to read about 4/5, therefor anyone younger wouldn't be able to read. My feedback proved me I was right, most children could read the title sequence of 'Gary The Great' but 25% couldn't and this was due to the fact the child was too young to be able to read them but still watched the animation.
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The seventh question on the survey was if it was clear that the animation was about road safety. I was skeptical about this as I didn't know if children would understand that the moral of the animation was to do with road safety because it could be confusing to some children. But the audience feedback showed that the children understood it was about crossing the road safely.
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My eighth question was asking the audience whether they would watch Gary The Great again. The feedback I got from this was positive. This shows me that my animation is fit for the client brief as they brief asked for an animation that educated, entertained and informed an audience as well as an animation that could have a character that would be used in cross promotion for CBeebies. This feedback proves that it would be fit for that as if the children enjoyed it and would watch again clearly means they engaged with the character and therefore it would be good to use in other CBeebies promotions.
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My ninth question was focusing on whether the audience were entertained by the animation. I believe it is a entertaining animation for the target audience and is appropriate humour for that age group. The feedback showed me that the audience thought the animation was entertaining meaning it has met my client brief of being able to entertain the target audience.
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Lastly, my last question asked an open question, the question was 'Who do you think the target audience are?' I asked this question mainly because I wanted a more specific age that the audience thought the animation was most suitable for. The response I got was mainly the ages between 0-6 which was my primary target audience. However 25% of the audience thought that the animation was more suitable for 2-4 years.
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Similarly to my animation the animation series 'Poppies' was an animation created to educate, inform and entertain the CBeebies audience about how WW1 was experienced by the animal inhabitants of a battlefield. It was specifically made for remembrance day, the idea was that this could be the children's tribute to the 2 minute silence by watching this animation they would be informed on how the animals saw it. In terms of length, being 2 minutes kept the audience engaged for that amount of time and also made them aware and also educated them about this matter. Which is the same as my animation, with it being 2 minutes allows the audience to keep engaged and take something from the animation, therefore I can justify myself that 2 minutes is an adequate amount of time for an informative and educational animation targeted to those 0-6 years.
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