Having researched other websites similar to the one I will be making, I have gained some inspiriation in terms of layout. This is the official Visit Cambridge website where you can book tickets to the attractions in Cambridge. The website is laid out with a navigation bar at the top which lets users navigate simply through the website and there are a lot of eye catching pictures on the front page which sells Cambridge. However, I did find this website slightly confusing to use as there was a lot of information and links to take on board - so I hope to make my website more simple than this.
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I also have taken some inspiration from the Lonely Planet Cambridge website, I really love the layout of this as it is eye catching yet simple. The picture in the centre with 'Cambridge' written in the centre is effective because you put a picture to the name instantly. The navigation bar is at the bottom of this website which is slightly different to the other websites as most have it at the top. I think personally prefer the look of the navigation bar at the top as it's easy to see.
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Lastly, this is the TripAdvisor website for Cambridge. This website is very simple to use and everything you might need to know straight away is on the first page which means the user doesn't need to navigate through to find exactly what they want as the main things are covered in the first page. The layout isn't as inspiring as the websites I have explored, the reason for this is because it isn't as aesthetically pleasing and is just quite boring with limited colours.
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The colour scheme I want to go for is a blue, white, black and grey scheme. I believe these colours are really easy on the eye and could give off the illusion of a clear blue sky which is appealing for everyone therefore they will see Cambridge as a appealing place. Aside from the hidden message these colours offer, in terms of font colours I can use black and grey these colours would make the font easy for the user to read.
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