How has the changing media marketplace provided an opportunity for the proposed new product?
The proposed new product is an app that allows users to buy celebrities outfits with a click of a button, allows them to watch music videos and interviews of the celebrities. The purpose of the app is to sell clothes in a unique way by working with UK music artists and online fashion companies, because of the changing media marketplace this will be achievable. There are many ways why the changing media marketplace will make this achievable, one being the development of apps and how easy it is now to buy things within a click of a button, influencers on Instagram wear outfits and tag the places where the outfits are from, this makes it easy for users to find outfits that they want to purchase for themselves. The development of clothing apps also make it very easy for users to buy outfits they want, clothing applications/ websites such as ASOS have 'wish lists' that allow users to save clothes they like so they can be purchased whenever they want to buy them, it saves the clothes in a place where users can re-visit them which is useful as not everyone wants to buy clothes straight away.
Working with music artists will make the app successful due to the changing media marketplace mainly because of social media development, many celebrities are active social media users therefore to promote the app would be doable due to the celebrities massive followings on social media. Instagram and Twitter allow users to follow a celebrity with a click of a button which makes it easy for users to keep up with celebrities lives and respond to their posts etc. With this in mind, promoting the app would be simple as the artists could let their followers know about the app seeing as it would benefit them as they'd be getting views on their music videos and people would be more aware of their music.
Because of the changing media market there are so many opportunities and pathways for this new proposed app to go ahead. The main opportunities is the opportunity of selling clothes and also selling artists songs, concert tickets and much more due to the wide variety of ways that the app could be developed in order to be able to do this, because technology is ever growing and the development of apps are only getting better the proposed new product would be very achievable and would also be very successful on the market as it's two elements in one with the combination of music and fashion.
P3: DESCRIBE ROLES REQUIRED TO SUPPORT THE CONTENT WITHIN THE PLANNED PROPOSAL
Here is a written report explaining the different job roles and skills required for my chosen proposal;
M2: COMPARE TRADITIONAL MEDIA ROLES WITH NEW EMERGING ROLES AND THE IMPACT THIS HAS HAD ON YOUR PRODUCT PROPOSAL
Here is a presentation discussing the traditional job roles, the new emerging job roles, the comparison of both and how new roles has had an impact on my proposal.
D1: EVALUATE THE EVOLUTION OF HISTORICALLY LARGE CORPORATIONS TO MEET THE CHALLENGES OF A CONVERGING MEDIA MARKET
Here is a presentation discussing the evolution of historically large corporations and how they have met the challenges of a converging media market. I also discuss how the challenges could impact my proposal and the organisations I will support to overcome the challenges;